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ABC-MART – FALL / WINTER 2025 SHOWCASE: “STYLE BY U” EXPERIENCE

CLIENT

ABC-MART Vietnam

ROLE

Event Concept Development · Fashion Experience Design · Brand Storytelling · Experiential Activation · Event Production · On-ground Execution

DELIVERABLES

Seasonal Product Showcase · Fashion Experience Zones · Brand Lifestyle Activation · DJ Performance · Creative Installations · Event Operation

DATE

25/10/2025

LOCATION

The Fall / Winter 2025 Product Showcase at ABC-MART unfolded as an immersive fashion journey — where style, convenience, and individuality came together under the spirit of “Style By U.”

More than a traditional product launch, the event was designed as a multi-sensory brand experience. Guests explored the latest Fall/Winter collections through curated styling moments and unexpected cultural touches — from a Saigon-inspired tamarind shaved ice stall, to the debut of ABC-MART’s first-ever in-store magazine, and an energetic DJ set that infused the space with contemporary rhythm.

Within this vibrant atmosphere, fashion enthusiasts were not just spectators, but active storytellers. Each attendee became a voice conveying the craftsmanship, materials, and design philosophy behind every outfit and pair of shoes — reinforcing ABC-MART’s identity as a Japanese fashion brand that is both bold and effortlessly cool.

Proud to create a compact yet impactful playground for fashion lovers, B2EVENT was honored to accompany ABC-MART on this creative journey — where innovation meets practicality, and brand values are expressed through authentic, memorable experiences.