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Client: DKSH

Location: Dien Bien Phu

Date: 7/2017


Each member of the Masan Group recognizes the orientation of the company as "Basic is value": The products are very ordinary but make a great value. Each member of the Masan Group is a potential and Masan believes it.

Core Idea:

From small initiatives in the Battle of Dien Bien Phu took place in the MuongThanh basin, Dien Bien province, Lai Chau province (now Dien Bien Phu city, Dien Bien province). The members of the Masan Group have re-imagined what seems small but it has contributed immensely to the Dien Bien Phu that saw the value that Masan was pursuing there. The key is "Basic is value" - things that are simple but make great value.


The program helps members of Masan Group understand and recognize the current direction of the company and respect it.