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MSD -Circumvent PCVM Universe

Client: MSD

Location: Ho Chi Minh and Hanoi City

Objectives:

Affirming MSD's leading position as one of the top 10 pharmaceutical companies in terms of both revenue and market share. For this event, MSD launches Curcumvent vaccine to help prevent asthma in pigs as well as raise farmers’ awareness of the active protection of livestock using vaccines to prevent asthma in pigs - Circumvent vaccine.

Core Idea:

With the concept "Circumvent PCVM Universe". We bring our guests into the cosmopolitan space of MSD scientists. In here, customers will enjoy exploring the planets of the MSD crew with the latest technology and the best people to find the best ingredients to produce the vaccine against asthma for pigs.

Result:

Attracted more than 500 guests at both Ho Chi Minh and Hanoi City to attend the show and more than 1,000 spectators watching livestreams across the country.
Raising awareness of livestock farmers as well as bringing the brand, product closer to the farmers.
One of the highlights is that more than 100 vaccine supplying contracts were signed atthe event day.

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